To change any field values, you must first clear the Use system value checkbox after each field. In the left panel, expand Catalog and choose Catalog underneath.Įxpand the Search Engine Optimization section. On the Admin sidebar, go to Stores > Settings > Configuration. As a best practice, it is recommended that you enable canonical meta tags for both categories and products. You can avoid being penalized by search engines by omitting the category from the URL, or by using the canonical meta tag to direct search engines to index either by product or category. For example, if the product URL key is driven-backpack and is assigned to the Gear > Bags category, the product can be accessed using either URL. However, the product can also be accessed using its full URL, which includes the category. If you also include the category path in product URLs, the canonical URL remains domain-name/product-url-key. When canonical meta tags for products are enabled, the product page includes a canonical URL to the domain-name/product-url-key because product URL keys are globally unique. When canonical meta tags for categories are enabled, the category page of your store includes a canonical URL to the full category URL: Example 1: Category path creates duplicate URLsįor example, if your catalog is configured to include the category path in product URLs, your store generates multiple URLs that point to the same product page. It provides a link to your preferred URL, so search engines give it greater weight. The canonical meta tag is placed in the block of a product or category page. Using the canonical meta tag can improve your site ranking and aggregate page views. The canonical meta tag tells search engines which page to index when multiple URLs have identical or similar content. Some search engines penalize websites that have multiple URLs that point to the same content. As a result, more information is available for search engines to include as rich snippets in product listings. By default, structured data markup that is based on the standard is added to your store’s product template. Rich snippets provide detailed information for search results listings and other applications. Ideally, a meta description should be between 150-160 characters in length, although the field accepts up to 255 characters. Meta descriptions provide a brief overview of the page for search results listings. The current best practice is to incorporate high-value keywords in the meta title and meta description. The meta title should be unique to the page, and fewer than 70 characters in length.Īlthough some search engines ignore meta keywords, others continue to use them. The meta title appears in the title bar and tab of your browser and search results listings. Over time, you can fine-tune the meta data to target the buying patterns and preferences of your customers. While setting up your store, you might enter preliminary meta data, with the intention of finishing it later. In your shop’s administration area in the main menu, select Products and then View products.Ģ. Select the product number of the product you would like to edit.ģ. Under Search engine entry, you can enter the page title and the meta description.Your store is loaded with places where you can enter keyword-rich meta data to improve the way search engines index your site. Here you can enter the page title and the meta description.ġ. In your shop’s administration area in the main menu, select Editor.Ģ. Under Pages, select the gear symbol besides the page you would like to edit.ģ. Besides Search engine entry, select Edit. How to edit page title and meta description of a page For the home page, category pages and content pagesġ. Use a brief and meaningful text to describe the page. The meta description will be shown in the results of search engines, such as Google, and can attract more visitors to your shop.Consider to mention the shop name and the page name in the page title, and in addition select keywords that best represent your shop. The page title is shown on the browser tab and also is displayed as a link in search engine results.These are the most important meta tags of your shop that can be edited in the administration area: They for instance give Google and other search engines further information about a page. Read the article SEO: search engine optimisation of your shop for more information on SEO.Įvery subpage of your shop has so-called meta tags.
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